Toyota's Scion lineup has been wildly successful, and with the ongoing enlargement of the brand Toyota plans on releasing a new automobile dubbed the Scion xP--the letter 'P' for pickup of course! And, like all of Scion's other products, the vehicle will appeal to the formerly ignored Generation Y crowd looking for a hip, urban car.
The Scion lorry is not like your typical entry-level pickup and is modeled after the Fuse concept auto. The xP sports numerous modern and urban styling features like it's Scion opposite numbers as well as some new and inventive features. Some of the jazzy features include a tailgate that unfolds into a seat for two, rear unfolding speakers, and a beverage cooler in the rear center console. Sketches of the vehicle exemplify an "urban-esque" pickup with, assertive styling features, a low and tall body profile, and even a hood scoop. The engine specs are quite conservative for the truck--a 161 horsepower, 2.4 cylinder engine is under the hood, which should provide reasonable fuel usage for an entry level pickup.
According to pickuptruck.com, the MSRP starting price of the xP is estimated at about $12,000 which is significantly inexpensive for the features, options, and styling the coupe sports. Most researchers are envisioning the xP should do quite well in the entry-level pickup segment as the only "real" rival is the Ford Ranger--a tiny pickup that hasn't seen any enhancements for a few years now. Another benefit for Toyota, is that after they hook some of the more youthful buyers with the xP, they can than transition them to their "more mature" Toyota Tundra. This may enable them to keep long, satisfied shoppers coming back for more.
The Scion xP is lined up to be released in 2010. It would not be a shock to me if the vehicle outsold the Ford Ranger, and helped Toyota to further increase their market share over it's "Big 3" rivals. The test of time will tell, and customer reply will shortly unfold after the 2010 mark is shortly reached.
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