The Audi logo always reminds me of that trick magicians do, you know the one where they link a few separate solid metal rings together into a chain. As a child I never could work out how they did it, and now I’m finding I'm wondering the same thing about Audi and their equally impressive methods of staying afloat in the recession.
At a time when most of the car industry is on its knees, I’m sure I keep seeing more Audi TT’s on the roads than ever. I’m sure it’s not my imagination – suddenly it seems everyone is driving these sleek upmarket cars, despite the obvious widespread financial issues.
I suppose it could just be that the type of people who can afford to buy Audi cars probably had more money in the first place, and are less likely to have been hit by the credit crunch. Maybe it’s just that those who do still have spare cash to spend on fancy cars want to flaunt it, but I doubt that can really be it. Well, not just that anyway!
A more likely explanation is the fact that, while most people just can’t afford to think about investing in new cars at the moment, their old ones are still wearing out and needing to be replaced. And if you need a new car but can’t afford to buy brand new, the logical solution is to look at car contract hire instead.
And the best thing about contract hire or leasing is that the cost of the car is split into simple manageable instalments. You’re not restricted to only considering cheaper cars, or those that you would have been able to afford to pay for outright. In fact, the nicer car you choose the nicer deal you usually get. So if you always wanted an Audi but couldn’t quite justify buying one, then Audi contract hire could let you get your dream car despite the credit crunch.
Judging from the increasing number of nice cars around at the moment, it would seem people are beginning to wise up to this cunning way to trick the recession! (Oh and in case you were wondering – that other trick, the one with the rings, is done either with concealed gaps in the rings or simply slight of hand as the magician conceals that they were connected all along. And yes, my childhood self was gutted when I finally found it out!)
